Thursday, November 19, 2009

AT&T Sues Verizon Over 'Map For That' 3G Ads

So here's the thing Verizon has an add showing its 3G coverage vs AT&T.  AT&T has sued saying the ad is deceptive and has cost it market share.  Now a judge has ruled that, in fact, the ad is not deceptive (indeed it is factually true).  AT&T is unhappy.

Now some may recall that a while back I fired AT&T land line service over, well, lack of service.  It seems AT&T doesn't get it still.   To be competitive in a highly competitive market - of which cell service is stunningly so - you must in fact compete!  It doesn't matter if it's cell coverage or customer service.  If you can't deliver service one of your competitors will.  That is, after all, why they're called competitors.

AT&T might consider that fewer lawyers and more service including better 3G coverage is just common sense.

No comments:

Post a Comment